10 Facts You Didn’t Know About Traditional marketing Vs. Digital marketing

 

Traditional Marketing vs. Digital Marketing

In this article, we will discuss the major differences between traditional marketing vs digital marketing. It depends on the type of business.

The very basic difference between these both is about the cost and reach.

What is Traditional Marketing?

Doing advertising without the use of the internet with old traditional methods is known as traditional marketing.

This was used in old age times and they are not very useful in today’s digital world. For the best services, you could refer to us at Digital Marketing Top.

 Common methods used in this are as follows:

1. Using television or Radio
2. Using newspapers or postcards
3. Billboards and fliers
4. Telephone calls
5. Text messages
6. Door-to-door campaign

We see and hear many ads on our tv between the movies or the serials.

Though we get bored of them earlier they were very effective in earlier times as they were the only option.

What is Digital Marketing?

Promotion or advertising of different products or services using the internet in the market is called Digital Marketing.

Digital Marketing strategies evolve quickly because of new trends and new technology.

They are very trendy and interesting too. Using the internet makes us aware as everyone has a phone in their hand.

Common methods used in digital marketing are as follows:

1. Website content
2. Email Marketing
3. Social Media Campaigns
4. Paid ads
5. Affiliate Marketing - Click on this link for getting the best company in affiliate marketing.
6. Search Engine Marketing (SEM)
7. Search Engine Optimization (SEO)

These methods are in trend because of consumers' frequent usage of the internet and internet and mobile devices.

According to a study, there are 4.54 billion active internet users in the world and 3.8 billion active social media users.

With numbers that high, marketing online and through social media makes a lot of sense.

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Advantages of Traditional marketing vs. digital marketing

When comparing traditional marketing vs. digital marketing, traditional methods are often viewed as outdated or old-aged.

Depending on your business and target audience, traditional marketing methods may be the better choice.

1. Traditional marketing is an approach in which advertisers identify their audience and place ads. Where their audience will see, hear or contact them offline such as banners, billboards, or television ads.
2. Whereas in digital marketing everything is done online using the internet and uses paid ads or organic search on social media.
3. Traditional marketing mainly includes banners, tv, radio, billboards. Whereas in digital marketing the methods used are emails, paid ads on social media, video marketing, influencer marketing.
4. Firstly, few disadvantages to traditional marketing. Secondly, businesses have little to interact with the customers they are selling their products to in real-time.
5. Though Some marketers see that traditional marketing as outdated. You can’t edit it. Thus, everyone in today’s world prefers digital marketing.
6. Although. traditional marketing is more costly than digital marketing. For instance, it can cost between $2000-$160,000 to run a print ad.
7. Thus, Traditional marketing is still a realistic and important way to market certain businesses. But digital marketing is an increasingly important revenue maker.

Conclusion

So, it’s all about marketing the products or services in the market whether online or offline.

Consequently, it's you vs you whether to decide the difference between traditional marketing vs. digital marketing.