WHAT IS DIGITAL MARKETING?

If your thinking about what is digital marketing ...it is the marketing of any business through internet mediums.

 These can be social media, apps, emails, search engines, and many more.

In simple language, we can say that Digital Marketing is any form of advertising services or products online.

In today's digital world it has become a compulsion for all businesses and brands to have an online presence.

For their survival in the market, they have to keep themselves updated.

Without being online present this digital world will not give you the growth you wished for. 

WHY DIGITAL MARKETING MATTERS?

The online profile of any business makes it worth earning more profits from more lead generations due to its online presence in the digital market.

• Firstly, in today's world, no one can only grow by doing traditional marketing of his/her business.
• Secondly, Digital Marketing offers you a vast and great audience you could target with the help of the internet.
• Thirdly, Roaming around the world for marketing the services or products you give is not a good and easy to do the task.
• Fourthly, it gives you a detailed summary of what your customers like or dislikes in your service or products.
• By the end of the day, you will find a substantial rise in your leads and profits as well.

The percentage of people using electronic media in their daily life. Thus it becomes important to draw their attention towards your business by digital marketing.

This is because of digital marketing that now people can just sit in their living room and order their food with just some clicks.

The major categories of digital marketing are as follows:

1. Search Engine Optimization(SEO)
2. Search Engine Marketing(SEM)
3. Social Media Marketing(SMM)
4. PPC Campaigns
5. Content Marketing
6. Email Marketing
7. Influencer Marketing
8. Affiliate Marketing

The major pillars of digital marketing sum up a group of a marketing management system.

TRADITIONAL MARKETING  VS. DIGITAL MARKETING 

	Traditional Marketing	Digital Marketing
Target Audience	Local audience and less customers are reached here.	Worldwide audience and high level targeted customers
Marketing Approach	Physical presence is important and it works only when you have good relations. The interaction affected.	No physical presence needed, you just do the marketing by sitting at one place to very high-level audience.
Customer Interaction	Very little interaction is involved in this type because the promotion mediums are less flexible.	In this type, interaction is offered to a large number of customers and through social networking sites. Such as Facebook, Instagram. etc.
Marketing Cost	Traditional marketing is very costly as it consists of printing, radio, tv ads, etc. This increases the costs.	Digital Marketing is less costly as compared to that because everything is online done and the online presence doesn't costs much.
Marketing Analysis	Companies have to wait for a long time and the results are not sure.	In this quick results are taken, thus it is easy to get real-time results.

Earlier marketing was done through these channels of medium:

1. Radio Marketing
2. Television Marketing
3. Phone Marketing
4. Face to Face communication

These were the major pillars of offline or traditional marketing which were used as marketing tools.

But from now, they are set beside everything in terms of marketing and real growth.

Majors of digital marketing

Digital Marketing has its roots in all directions and has a very vast network. To understand how it deals you need to understand these as explained below

1. Search Engine Optimization (SEO)

Search Engine Optimisation

is the process of optimization of your website through different techniques and tools. Through SEO traffic or people’s reach to your website is increased. It is done in different parts, both the ON-PAGE AND OFF-PAGE run side by side.

It gives you organic traffic to your site. Driving traffic is not a short-term process and not an easy one, it needs patience and skills to drive the traffic to your website.

It is based on the backlinking and the quality of the content you put into the website while doing.

 With the usage of keywords or phrases, you can increase the website’s rank.

SEO is defined as increasing the rank of the website in online search results by using SEO techniques.

Effective SEO Strategies are hugely helpful in digital marketing campaigns because generating leads visibility is important.

2. Search Engine Marketing

Search Engine Marketing

1. It is the technique of getting high traffic from different search engines organically or sponsored.
2. SEM mainly has two types: - SEO (Search Engine Optimization) and Paid Search.
3. Using SEO, the rank of the website is improved in SERPs, whereas Paid Searching is the process of paying for the visibility on the search engine results.

Search Engine Marketing is a highly effective channel to market the products or services digitally. The visibility of your website in search engine results using paid and unpaid methods.

What is the main aim of Search Engine Marketing?

The main goal is to increase the visibility in search engines by either higher rankings by SEO or Paid Results.

3. Social media marketing.

Social Media Marketing

is the key to have marketing through social media. It is the form of marketing that uses social networking sites as its medium.

As in today, social media is so prevalent that even a 5-year kid also has a social media account.

Its goal is to provide content to the users with the help of social media platforms to increase their customer reach.

One of the main components of Social Media Marketing is social media optimization (SMO). It is the technique for attracting new visitors to a website.

It helps a business or any brand to get direct feedback, as this process looks a personal way of interacting with the customers.

This gives the people to ask or put their queries to the company or website. This is known as social customer relationship management (SCRM- LINK).

4. Pay Per Click (PPC).

Pay Per Click

Pay Per Click (PPC) campaigning refers to the paid results at the top of any search engine results page (SERP).

These ads charge the ad provider for every click and thus this way your search results can be at the top of the page.

Firstly, these ads are incredibly effective as they target the audience by studying the individual’s behavior.

Foremost, it is used to boost website traffic. It works by delivering similar ads to the audience at the right time.

5.Content marketing. 

Content Marketing

Content marketing is not very promotional in nature, instead, it gives them the knowledge and motivates the customers who are searching for the information.

When we offer the information that is relevant to the searching of the customers.

It leads you to a trustworthy and resourceful source of information.

In the world of self-minded customers, content marketing gets three times more leads than paid search advertising.

6. Email marketing.

Email Marketing

In today’s dynamic world email is still the fastest, safest, and direct way to reach customers with the information they need.

Email Marketing is one of the best ways to provide information to their targeted audience.

It is a very engaging, informative, and fantastic way to reach the customer’s inbox.

To succeed, the marketing strategies should meet the needs according to the demand.

7.Affiliate marketing

Affiliate Marketing

Affiliate marketing is one of the oldest forms of digital marketing, to any online product and when a person buys the product or services based on your recommendation, you receive a commission.

This is how affiliate marketing works:

1. You join an affiliate agency offline or online.
2. They made you choose a product or service to promote.
3. Then you share the link to all your Social media accounts, YouTube videos, Facebook ads, Blogs, etc.
4. If the product or service is sold, you get the commission.

For these services, you can visit our website 

https://digitalmarketingtop.com/