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Pay per click (PPC)- Why every marketer loves it?

 

What is Pay Per Click (PPC)?

 

Pay Per Click (PPC)

PPC refers to pay per click, a pillar of digital marketing in which advertisers pay an amount each time when their ad is clicked. It is a form of paid marketing.

If we see, this is actually buying the traffic or visits to your website, instead of creating one organically through SEO.

Can only PPC give you the best traffic?

But if we say, can only PPC campaigns drive traffic to your website or business. Then it is not 100% true because the PPC ad will remain till your budget is standing by your side. When you drop the budget, the ad will also stop showing its results.

On the other hand, On-page SEO and Off-page SEO are for long-term growth, while PPC is short-term growth.

How does Pay Per Click (PPC) work?

Advertisers bid for ad placement in a search engine paid links at the top of SERPs when a user searches for a keyword.

Then, every time your ad is clicked, which initially sends a visitor to your business or website, you have to pay an amount per click. That’s why it is Pay Per Click (PPC).

Ads must be profitable to you when you place an ad. For example, if you pay $10 for an ad per day and you get a sale of $2 for that ad, then you are suffering a loss. But if you pay $10 for an ad and you get a $300 sale, you got a good profit for that ad.

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Why use Pay Per Click (PPC) advertising?

You can use PPC advertising to build brand awareness. It is only profitable when you want to create inspiration in your customers to take immediate action towards your product or services.
Some advantages are as follows:

  • You only pay when anyone clicks on your ad. If they click it takes them to the landing page where you can make any sale of product or service.
  • You can control your costs by setting a limit to your ad campaign budget.
  • Can decide how much a visitor is worth for you and can set accordingly the budget.
  • By doing keyword research that is related to your services or products, you can get your ads directly to them.

How do PPC ads look like?

Most ads appear in SERPs but not all the ads b
because of their targeted location. There are three types of PPC ads:

  1. TEXT ADS

A text ad is created which includes a written copy by the advertiser. The font, characters, and others ruling of the ad depends on the platform used by the advertiser. Below is an example of a text ad.

Pay Per Click (PPC)


  1. DISPLAY ADS

A display ad is generally in a format of an image or short video. It depends on the platforms used to create the display ad which gives you the options including size and other content requirements. Here is an example of a display ad

Pay Per Click (PPC)


 

  1. SHOPPING ADS

Shopping ads are delivered for making any sales of products or services. They generally contain an image of the product or service, its price, and some other specifications like size, color, dimensions, etc.

Pay Per Click (PPC)


What are some pitfalls of Pay Per Click (PPC)?

Although there are many benefits of PPC ads also there are some disadvantages also:

  • Cost: Depending upon your competition and the industry you are working in, PPC ads could be very expensive. Some ads can go over $200 a week which a very huge amount, especially when you don’t get any sales.
  • Volume: It depends on the searching and search volume. If anyone is not searching for the product or that services which you are providing, then to place an ad for it is a waste.
  • Waste: Due to some technical errors of some platforms, any wasted ad can occur without the knowledge of that platform.

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Conclusion

Though there are many benefits of the pay per click, there are also some pitfalls to it. You must first do the keyword research and then you should place an ad to get the best benefit from it. For short-term growth and immediate actions, you can go for Pay per click (PPC)ads.

 

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