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Introducing on page SEO in a new light.


What is on-page SEO?

On-page SEO refers to any that part of optimization that you do and control on your website. Doing on-page optimization makes your website more valuable for the users to improve your ranking or visibility on the search engine results page (SERPs).

On-page SEO


Why is on-page SEO important?

Consequently, we should see that is it worth the importance which we are giving to it?
Firstly, it helps to improve readability and reach higher rankings. Secondly, it also helps to increase traffic to your website which can increase the leads and the profit too.

It takes some time, but once when they get into form, they make the traffic. Though, it is a part of Search Engine Optimization it is the main part that makes the user satisfied.

On-page SEO


What are the things to focus on?

There are some factors which you need to focus on for better results while doing on-page SEO, which are:

  • URL of the website or page
  • Title tag
  • Meta Description
  • Headings
  • Alt tags
  • Content
  • Media
  • Internal links of your website
  • Mobile-friendliness (Responsiveness)
  • Speed of the site
  • Keywords

How to do on-page SEO?

Now you know that there are some factors that are to be focused on for better SEO results.

So, we will see now how to do it in detail?

These factors have to be optimized properly, So Keep Calm and Focus.

  • URL of the page or website: The URL is the address of your website or webpage in this internet world.

The URL must include a brief description of the post or page. It also contains the keywords for better ranking and visibility.

Including Keyword helps search engines to find your site easily.

  • Title tag: The title tag is the title of your page. For indexing your site, Google and other search engines have to know about your page. Thus, it is very important to take care of the title tag of your page.

Using keywords in your title tag will also help crawlers to crawl your page, and also it helps in ranking in SERPs.

  • Meta Description: A meta description helps users to take an overview of your page without visiting the site. If the meta description is good enough then there are more chances to get more traffic.

Remember to stuff keywords in your meta description it helps in ranking faster. As a standard length, the meta description must be about 160 characters.

  • Headings: Headings help the users to easily use the content. It defines the sub-topics and sub-headings.

The heading tags are from H1 to H6. They are used to improve readability.

Also remember to include keywords in heading tags for more ranking benefits, mainly in the H1.

  • Alt tags: An alt tag provides more and clear information for the search engines to read in media such as images and videos.

Although, search engines cannot see the media we put, so they depend on the alt tags.

For example, if you are posting an image of a flower, then you can put the flower in an alt tag for a better understanding of the search engine.

Remember to always include alt tags for any media you post.

 

  • Content: The content gives users solutions to their problems. Content is very crucial in on-page optimization.

Whether it is a blog or e-commerce site, content optimization is most important for the best rankings and results.

About digital marketing, you can read here.

For best content optimization you can follow these:

  1. Breaking the sentence into small parts for better and easy-to-use reading.
  2. Checking that the grammatical errors in your content are not prevailing.
  3. Adding images with alt tags for a better understanding of the users and search engines.
  4. Using keywords in headings and in the paragraphs too.
  5. Posting only original content, not to copy-paste from anywhere.

 

  • Media: Media helps the user to get a better understanding through images or short videos. With images, you can break the paragraphs. Images increase the interest of the user or reader.
Read more details about Search Engine Marketing (SEM).

Remember to use alt tags and also to use small-size images. Oversized images can slow down your page speed.

  • Internal Linking: It plays a very important role to help the user not search again and again the similar things in a new tab. It also helps in increasing the engagement on your site.

Everyone wants that the user to retain the maximum time at their site. Everyone wants to make money; thus it is very important to increase the engagement of the user.

  • Mobile Friendliness: It defines your site usability on mobile devices. A mobile-friendly website is really important because most of the users use the internet from mobile devices. It is managed in on-page SEO.

Nowadays, mobile compatibility is considered a ranking factor. Imagine, if the user goes from your website for the responsiveness reason then the bounce rate increases and decreases the rank.

  • Speed of the site: Page speed measures how fast the pages are loading. Speed of the website is very important, because any user may get frustrated and go.

Then you lose a long-term customer, and it is not good to lose any customer. Google also takes speed as a ranking factor. On-page SEO is used for improving the page site.

Every search engine wants its user to get the best results out of his/her search. Thus, also take care of the speed of your webpage.

  • Keywords: Keywords are the terms which the users search in their search bar in any of the search engine. Using keywords throughout the body content will help to get the best rank in the SERPs.

You can refer to our best services at Digital Marketing Top.

But remember to use the keywords after researching about it, Keyword research in SEO is the first step.

Now you must be thinking, SEO is so easy to do because only on-page optimization is to be done but it is not the truth.

Search Engine Optimization not only contains on-page SEO, but it also has 2 more different branches.

But the first one is on-page SEO.

 

 

 

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