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Online Reputation Management (ORM)- 4 facts only experts know about .

 

What is Online Reputation Management?

Online Reputation Management


Online Reputation Management (ORM) is done when any negative or lie comments are detected on your website. You always monitor your website workings and take care of it; thus, it becomes important to remember what is ORM.

ORM majorly works by responding to negative or false customer statements given against your brand or website. Any negative comments damage your image (Online Reputation) in the online market.

Let’s see now about online reviews.

Why are online reviews being so important to businesses?

Not like the old days, people believe in marketing by word of mouth. If someone said in old days, the other person could easily trust him/her. Then they must be getting those services or products.

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But this 21st-century bro.!! No one is going to believe in word of mouth. Everyone checks reviews first before buying any products or services.

About 80% trust online reviews than personal referrals.

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Now let’s see why this is important?

  1. A ranking factor

A study in 2017 stated that online reviews were a very important ranking factor as there was defined relation between the number of reviews, replies to that, and also the number of negative reviews with search results.

  1. Act as a Social Proof

Social media nowadays is a very crucial part of human beings. It has created a very large network throughout the world.

Thus, everyone first checks any products’ reviews on social media and then buys them. It acts a social proof that it is genuine.

  1. Can use trust signs for conversions

You can use these reviews as trust signals for your future customers. Because everyone goes online to check the authenticity of any product or service, you could use these as a positive factor for more sales.

  1. They are at every online site.

You can’t ignore online reviews. For what you do or what you provide everyone is going to give their experience review on the internet. Though they are everywhere and it is a good factor which can help you in growing your business.

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Does your business need management of Online reputation?

Online Reputation Management


Every business has competitors. You know what I mean to say?

  • Nobody wants you to achieve more and better results than them, so they try to give a downfall by doing unethical things like false commenting.
  • They just want your business to be down in the market. And you must know who is your competitor and what they might be planning.
  • It’s not an easy time to conquer the market but still, you can try to maintain your online reputation by activating the Online Reputation Management (ORM).
  • ORM is also important for maintaining the transparency of your business activities.


Let’s see who writes any reviews?

From the first comer to serial frustrated person, everybody writes a review. As, they want to tell other people the truth of this product, whether it is good or bad. The categories are as follows:

  • Customers who want to appreciate.
  • Consumers who want to complain.
  • Customers who want to be a part of that community.
  • Consumers who want to feel empowered by expressing their feelings.
  • Customers who want to be recognized for their knowledge or experience.

Sometimes the customers of competitors make any false or fake reviews to destroy the image of that company. In that case, you must do your Online Reputation Management (ORM).

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